A leading Indian cement manufacturing company was stuck with a CRM solution that lacked mobility and user-friendliness. As most of the sales and service in the cement manufacturing sector happened at the construction site, the lack of mobility crippled the on-field team as they were not able to enter customer insights on the go. This led to parallel inefficient manual processes in their sales team. Intellika stepped in and implemented Dynamics 365 to help sales team record customer details on site and cut down on time wasted traveling to and from office for updates.
