CRM tools can help vastly improved a brand’s customer service game by collating and streamlining social listening and customer service across websites, email, phone calls, social and more. They can help create a unified brand experience and also monitor customer journeys so as to help customer relationship teams provide a frictionless experience to the customers at every touchpoint.

Present-day digital businesses, need to be agile, scalable, reliable, and highly available. Migrating to the cloud can help cut down dependence on legacy systems and ensure availability and accessibility of data anytime anywhere. Cloud gives your business the flexibility to grow according to your organization’s requirements. You no longer must build for the future or be constrained by decisions made or contracts signed in the past.

If you haven’t made the switch already, there couldn’t be a better time than now. As a business leader today, chances are that 99 out of the 100 businesses you deal with are undergoing a digital (DX) transformation. The influx of technologies like Artificial Intelligence, Big Data, IoT and ML would otherwise render businesses that do not adapt to the times redundant, slowly being phased out by their tech-empowered competitors.

A cloud computing service like Microsoft Azure is much better than on-premise software as they are easily scalable. Whether you need concurrent access to the applications for 100 or 1000 users, the cloud elasticity can support it. This makes it easy for organizations to scale up or scale down depending on their requirement. Having the ability to only use resources that are needed is a great way for your organization to save effort and money.