Why is Mobile CRM a must have?
Mobile phones have become an essential part of modern day lives. Everything, right from the office work to creating some important documents for a meeting, can be done conveniently with the help of the latest smartphones.
Furthermore, as the usability of the smartphones have increased manifold; these electronic devices have been instrumental in providing the companies and the organizations with a new concept of Mobile CRM for Sales and marketing. The introduction of this feature has proven to be highly useful for many businesses to elevate client relationship to provide a better sales and operations experience. This type of CRM helps maintain and keep track of their client’s transactions, communications, and dealings with the enterprise.
Mobile CRM- What is it?
Invariably, nowadays most of the people in the world have a smartphone with them all day round. Technology has made it possible to complete most of the work from desktops to the handheld smartphones and tablets.
CRM or Customer relationship management is a major factor when it comes to the administration side of the organization. CRM dynamics involve capturing the data about the customer, their dealings with the company along with other relevant details. Then the company creates a database out of this information which is used to keep track of the client’s relationship with the enterprise.
As the world has become more accustomed to the use of smartphones and tablets, Mobile CRM has become highly popular among the companies. Generally, people who belong to certain occupations tend to use this Mobile CRM for developing their businesses: -
ü Field service technicians
ü Business executives and CEOs
ü Sales managers and executives
ü Mobile workers
ü On-site operations personnel
Due to the credibility that Microsoft Dynamics CRM currently offers, it has become a necessity rather than simply an option for the companies today.
Why Mobile CRM matters for a company?
Today, nearly more than about 3/4th of the people in this world have either a smartphone or a tablet to complete their daily tasks. Research suggests that from the year 2009 to 2013, the internet traffic that came from the mobile devices grew from a mere 1% to 13%. Mobile Sales CRM has been instrumental in providing the relevant data to the companies about the customer in order to make the sales process more efficient.
Companies are increasingly starting to use the Mobile Customer Relationship management software as it provides immediate access to the client's information when they need it. Mobile CRM has grown to become a critical need for the companies since,
Ø Mobile CRM provides access to the critical information about the customers to the companies when they need it the most
Ø Research shows that more than 65% of the sales representatives who have adopted this system have seen a considerable increase in the sales
Ø Sales representatives get a direct interaction with the customers. This speeds up the sales cycle and consequently improves Customer Relationship.
Ø Planning the sales and the production process based on the client’s needs becomes faster and effective
Ø Mobile CRM on cloud gives an insight into the information about the company to the client as well as vice versa
In conclusion, in terms of sales effectiveness and timely follow-up of leads, this Mobile CRM helps the company maintain a mutually beneficial long lasting relationship with the customer.