Dear readers, friends, and well-wishers. We hope you
are all doing well, and hope your work is coming along well too. However, if
yours is an eCommerce business, then we have a little treat for you. Today, we
are going to share with you the top 6 things to lookout for in an ecommerce portal. So business owners, follow these little must-do tips, and you will
be proud to see how much your customers love your portal. So, let’s get
discounts are your trump card
Today, every one of the major eCommerce players, whether it be amazon,
flipkart, lenskart, snapdeal, or the other relatively smaller guns, are giving
massive discounts on MRP. And if you opt for their mCommerce option, then the
discounts just get a whole lot bigger. Discounts are a great lure, and helps to
build a brand’s customer base. Once you can get your customer pool get used to
this convenient method of shopping, there’ll be no stopping them from visiting
your website ever so frequently.
of what your platform must sell, before you start
For the pioneers of eCommerce, it thinking about what their platform
must sell or what its name must be be, wouldn’t have been much of a headache.
Back then, it was all about testing the market and verifying if the masses were
ready to break away from traditional shopping. But not anymore. With increasing
competition, it is now not possible to not think about what products you would
wish to sell on your portal, and what you should name it. Lenskart is a good
example. It sells eye-wear, and its name speaks aloud for its USP.
login and sharing on social media cannot be ignored
Thanks to upgrading technology, consumers have now become used to
convenience. People no longer like filling forms. If you do not give your
potential customers what they want, you’ve already lost the race. And, the share feature also gives you an
opportunity for free marketing. Because people are become so socially frenzied,
they want to share everything about their lives on social media. So if they’ve
bought something on your portal, the word goes out and gets your more
navigation, categories, and a search box are mandatory
Most eCommerce portals have a great navigational design, self-explanatory
categories, and a search box . This helps improve the customers’ shopping
experience by leaps and bounds. For those people who just want to know what
your site offers, they need to be able to navigate around easily. For those who
know what category they wish to look at in particular, you must help them with
individual categories. And for those who are on your site for a particular
product, must have the search box handy to type in.
demand for great graphics and clear product zoom
Most eCommerce portals take the trouble to edit their images, make them
look glamorous, and provide a perfectly clear zoom option for all profile of
the product image. So if you do not inculcate these features too, you will be
no match to your mammoth competition.
customer support and a friendly return policy will do your business good
Because of the huge number of options now available, customers indulging
in eCommerce shopping will no longer tolerate receiving unfulfilled answers to
their queries. In case of delayed or damaged shipment, you must be prepared to
not only give your customer a timely support, but also take the initiative to
help out with return policies, etc. This act will help your business a great
We sincerely hope that we have helped by sharing the top 6 things to lookout for in an ecommerce portal. So, go ahead and start your
website today. Cheers!
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