Hey again readers. We are always so excited
to bring you more blogs, information, ideas, etc. In one of our previous blogs
we told you that CRM or Customer
Relationship Management was invented to combine strategies, practices and
technologies that a company used to first analyse customer interactions and
manage this data in order to improve and enhance the organization’s
relationship with all its existing customers.
Well, there’s a lot more to it. CRM is the
essence and central point of every business. It lets organizations and businesses become
intelligent, and helps improve your productivity and your
But have you ever wondered about what the
top 5 features of CRM are? Well you must. It is nice to be aware, because
ignorance is no bliss. So, here we go:
Social media and social marketing is not an
option anymore. It is not that super awesome, cool feature that looks great but
can be ignored if you don’t want to use it for your business. In fact, a study
has estimated that by 2016, social media revenue would hike by nearly 35
billion. Do you still think you can run your business, without relying on social
marketing, online businesses, etc.? In fact, only using basic social platforms
is also not enough. You need a fully chalked out strategy to enhance your
business value. Thanks to CRM, the tool makes it easy to integrate the social
features, engage and communicate with your clients and customers, talk and
convey nuances to your target audience, create and share campaigns, etc. You
must make most use of this important and extremely useful feature of the CRM.
Every business needs to undertake some form
of marketing or another, and must track it regularly to see the growth or
decline in the popularity of their brand. And that’s why you need CRM. One of
CRM’s strongest is marketing automation. It provides a 360 degree visibility
without an effort. Using this feature, you can automate your marketing campaign
emailers, campaign result, and reports.
Another great feature of the CRM is its
Sales automation. Using this feature you can aide your sales team by
streamlining manual sales actions and tasks, and increasing productivity.It
will also help you create a comprehensive, process-driven sales structure,
complete with sales territory management,opportunity management, request for
proposals (RFPs), and so much more.
Ticketing and Support:
Because CRM essentially means Customer
Relationship Management system, it is important that your CRM software has the
ability to raise tickets, offer complete support, resolve issues, and close the
ticket.Your timely and efficient response to the customers’ complaints is critical
and absolutely necessary. Remember. A happy customer means better business.
Mobility and Field Service:
If you are replacing your old CRM software,
or upgrading it, look for the mobile and field service feature. It is as
non-optional as the other features that have already been mentioned. Most field
sales professionals are unfortunate to be on the receiving end of the
customers’ rage and disapproval. In such cases, the sales person should be able
to check the problem and resolve it right away if possible. This can be done
using the mobility and field service feature. CRM providers with mobile
accessible features and mobile optimized applications makes it easy to stay
connected while even outdoors.
So, when are you upgrading your CRM
software, and what are the features you think is most important? Tell us about
it. Until next time, goodbye.