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Mobility in E-commerce Business


 

Internet is king. Anyone who does not believe in it, is being foolish and hind-sighted. So while the internet is ruling the world, the use of technology for your business has become completely inevitable. So then, how much are you using the latest in tech for your business? Have you gone mobile yet? If not, here’s why you must!

Online shopping, once considered insecure and unsafe, has become key. It is the most convenient option, and helps people purchase things they want and need from the comforts of their homes. Everyone globally has moved to e-shopping and m-shopping, like never before.

The mobile shopping experience has further enhanced this user experience and convenience. And hence, this massive shift is something all companies should worry about and work on. Business owners, who took long enough to go online, beware. You do not have that much time to go mobile. With smartphones having taken over most of the mobile phone industry, and with people having become too dependent on their gadgets, the shops that aren’t on mobile apps will soon lose out to those have made their way into the market.

If you do not want to take our word for it, it is fine. But you want to take theirs:

·         Joel Anderson, CEO of Walmart

“I can’t overstate how mobile is changing how we interact with our customers. We have to embrace these changes.”

·         Hil Davis, Co-Founder of J. Hilburn

“E-commerce and mobile commerce have dramatically changed the way brands reach customers, making it faster and easier for consumers to make purchases on the fly while avoiding the hassles of going to the store.”

·         Miles Lee

M-commerce remains attractive because of the fact that people carry their mobile phones with them at all times.”

Now are you convinced? If not we can share some of the benefits too.

1.       Daily deals play on the psychology of consumers

Daily or regular deals earn you more money as most of these are generated based on his/her shopping wish-lists,browsing history, etc.

2.       Coupons are a sure lure

Online and mobile shops are a one-time investment. The cost of building, managing, and maintaining them are much smaller than that of the real store. The budget for the interiors and decor, electricity, staff salaries, staff uniforms, incentives, and everything else in real stores is many notches higher than for an e-commerce or m-commerce store. In this scenario, distributing discount coupons are the most effective way to build your customer base.

3.       Secure payment gateways – the nail to the coffin

Gone are the days when consumers were worried about the lack of the online safety and security of bank details. Now, thanks to more secure payment gateways, the shopper is no longer worried about his money being at stake. And remember, the moment the customer feels safe about his cash and account details, retail shopping loses any importance that may be left.

4.       Mobility in the banking sectors have enhanced this confidence

The last thing, thanks to hackers, your parents and others from the yesteryear would have done on the mobile, is banking. But banking apps made money-related online jazz, totally secure.Banking was one of the foremost sectors that taught our generation the effective way to use internet for payment transactions, both locally and globally likewise. This has reduced bank visits by a great percentage, and made transactions, payments, withdrawals, and every other activity a cake walk.

So…

Stop denying the fact that mobiles have become an inevitable and integral part of shopping, and is only about to increase by the day. Take inspiration from Jeff Bezos, CEO of Amazon who says, “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful”, get going.

Team Intellika

Build a smarter and cost effective eCommerce store without any hassle of IT infrastructure - iERA Mart

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