Internet is king. Anyone who does not
believe in it, is being foolish and hind-sighted. So while the internet is
ruling the world, the use of technology for your business has become completely
inevitable. So then, how much are you using the latest in tech for your
business? Have you gone mobile yet? If not, here’s why you must!
Online shopping, once considered insecure
and unsafe, has become key. It is the most convenient option, and helps people
purchase things they want and need from the comforts of their homes. Everyone
globally has moved to e-shopping and m-shopping, like never before.
The mobile shopping experience has further
enhanced this user experience and convenience. And hence, this massive shift is
something all companies should worry about and work on. Business owners, who
took long enough to go online, beware. You do not have that much time to go
mobile. With smartphones having taken over most of the mobile phone industry,
and with people having become too dependent on their gadgets, the shops that
aren’t on mobile apps will soon lose out to those have made their way into the
If you do not want to take our word for it,
it is fine. But you want to take theirs:
Joel Anderson, CEO of
“I can’t overstate how mobile is changing
how we interact with our customers. We have to embrace these changes.”
Hil Davis, Co-Founder of J.
“E-commerce and mobile commerce have
dramatically changed the way brands reach customers, making it faster and
easier for consumers to make purchases on the fly while avoiding the hassles of
going to the store.”
“M-commerce remains attractive because of
the fact that people carry their mobile phones with them at all times.”
Now are you convinced? If not we can share
some of the benefits too.
Daily deals play on the
psychology of consumers
Daily or regular deals earn you more money
as most of these are generated based on his/her shopping wish-lists,browsing
Coupons are a sure lure
Online and mobile shops are a one-time
investment. The cost of building, managing, and maintaining them are much
smaller than that of the real store. The budget for the interiors and decor,
electricity, staff salaries, staff uniforms, incentives, and everything else in
real stores is many notches higher than for an e-commerce or m-commerce store.
In this scenario, distributing discount coupons are the most effective way to
build your customer base.
Secure payment gateways –
the nail to the coffin
Gone are the days when consumers were
worried about the lack of the online safety and security of bank details. Now,
thanks to more secure payment gateways, the shopper is no longer worried about
his money being at stake. And remember, the moment the customer feels safe
about his cash and account details, retail shopping loses any importance that
may be left.
Mobility in the banking
sectors have enhanced this confidence
The last thing, thanks to hackers, your
parents and others from the yesteryear would have done on the mobile, is
banking. But banking apps made money-related online jazz, totally secure.Banking
was one of the foremost sectors that taught our generation the effective way to
use internet for payment transactions, both locally and globally likewise. This
has reduced bank visits by a great percentage, and made transactions, payments,
withdrawals, and every other activity a cake walk.
Stop denying the fact that mobiles have
become an inevitable and integral part of shopping, and is only about to increase
by the day. Take inspiration from Jeff Bezos, CEO of Amazon who says, “If you
do build a great experience, customers tell each other about that. Word of
mouth is very powerful”, get going.
Build a smarter and cost effective eCommerce store without any hassle of IT infrastructure - iERA Mart