Hello readers and friends. Now that you
have decided to make mobile apps for your products, services, or add-on
features, here is something else you need to know. It is not enough to just
have a mobile app or to go mCommerce, but you need to also make it SEO ready
and SEO friendly. So, today we are going to talk about making your mobile app
SEO ready. Here are 7 simple and quick tips:
1. Identify keywords that are
specific to your Target Audience
This works just as it works with
traditional SEO for websites. The 2 things you need to do right away are: a)
Identify the target audience that is going to use your mobile app instead of
the website, b) Define keywords specific to your TG’s buyer persona.
2. Use your brand name for
your app, or give it a new name
If you have an established brand already,
half your app SEO work has been done. But if your brand isn’t a very well known
brand, and you think a little rebranding might help, then start with your
mobile app. Give your mobile app a name that rings a bell, and advocates for
your product or service, without you having to say anything to anyone. Examples
of good names include Firstcry, Madhuloka, Paypal, etc.
3. Your mobile app’s URL must
Just as in traditional SEO, here too,
customizing and optimizing your app’s URL plays a key role and contributes to
its ranking factor. Instead of opting to stick to the auto generated app ID,
you must customize it with the app’s name and other relevant keywords.
4. Not just the URL, but
optimize the description too
Now that you will have optimized the URL,
it is time to repeat the exercise with the description too. While the
description is key in your app being found through a search, the truth is that
it is hardly ever read. But it helps the search engine to identify yours as an
app is one that the user is looking for. And, if your potential app buyer is
one who reads the description, then a good write-up does the needed magic.
5. Choose the correct
category for your app
Now this is critical. At times, the app
makers and owners are in such a hurry to upload their app into the stores so
that it may be out, they actually do not pay attention to minute details. Now
can you guess the harm a wrong app category can do to your business? Users very
rarely type for the app’s name while searching. They either look apps up in
categories they find fit, or search using relevant keywords.
6. Add icons and screenshots,
Icons are appealing, and screenshots are
the easiest way to find out your app’s look and feel. Paying attention to maintain
the quality and sizes of images, as they may differ for every mobile marketplace,will
add to your app’s visual treat.
7. Ask your users to leave a
Good feedback is the most inexpensive
manner of great marketing. Get you users to talk about your app and the
features that stand out, as compared to other competitor apps. Some users may
also leave a feedback for improvement. Take this positively, and work around
increasing user experience.
I hope you are all set to release your
mobile apps now. Everyone in our team wishes you and your team all the best.
Until again, goodbye.