Intellika Blog

Intellika experts discuss the key initiatives of business transformation and accelerating innovation.


It’s High Time Businesses Went Mobile


A couple of years ago, a few far-thinking businessmen realized the importance of the internet and its potential for changing the way business would work. They took advantage of the World Wide Web to make their businesses successful.

 Today, businesses are going the mobile way with help of mobile application development companies in Mumbai. It’s taken the world by storm and more and more companies are jumping on the mobile bandwagon each day. While people still browse online using their laptops and desktop computers, the majority of mobile users also make use of mobility solutions from enterprise apps.

So, why exactly is it high time that businesses went mobile? Here are a few reasons:


·      Brand image: Today, it’s all about brand image! Every company wants to one-up its competitors by building a better and stronger brand image. Mobile app development solutions can send notifications to customers using them and thus, get their attention quite effectively.


·   Personalized content: According to what items the customer is searching for through the app, it becomes easy to figure out what they might be interested in instead of opting for a ‘one size fits all’ approach. Accordingly, notifications regarding discounts on these items as and when there are sales can be sent to particular customers.


·  Easy accessibility: Regular brick and mortar stores have the disadvantage of being closed for a certain number of hours. However customers can shop through online mobile app 24x7. Got an urge to purchase something for yourself at 4am? There is an app for that!


·     Loyalty programs: Customer loyalty programs are always a big hit and earn those extra brownie points. Gone are the days when customers had to accumulate a certain number of cards and bring them physically to the store in order to avail of a special prize or discount. Today, everything is digital and mobile apps have a special provision for keeping track of loyalty points which a customer earns with every purchase above a certain fixed amount. Make sure you enlist the help of a reliable mobile app development cross platform provider for personalizing the loyalty programs with great effect


·     Cost effective customer engagement: Customer engagement is basically engaging the customer with your brand, your products and your services. Most companies do this by holding contests, offering various prizes or creating opinion polls for customers to share their opinion. Through mobile apps, this customer engagement can be done easily and cost effectively!


·  Readily available information for customers: You would be surprised at how high customers rate this particular advantage of mobile apps! Many a time customers want information about a particular item and whether it is in stock or not and mobile apps are way more convenient in this respect than actual physical stores.


Adapting your business to this new technology could take some time but it’s best to start early with the aid of a capable iPhone Application Development Company in India. Studies have shown that most people carry their smartphones with them all the time and hence, the time for going mobile is now. The best get with the times or get left behind, unfortunately.


Team Intellika

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