Hey. What’s up with you guys, dear friends and readers? All well? Great!
Today we are going to talk about data driven, effective sales. So is your sales
banking on research data? If not, we are here to show you the pros of it.
In all honesty, in depth data is a sales person’s or a team’s best
buddy. Researched information shows exactly what is working for you, and what
isn’t. This alone will help you identify new strategies, new TGs, new expansion
locations, etc. Anything that is based on data will be credible.
Following are some of the key things you can achieve as a sales team or
person if you are data driven:
1. Identify patterns,
trends, designs, etc.
For example: If your research shows you that are different trends every
season, and that there is a demand for your kind of products or services in
summer more than at other times, then you need to strategize at going full
swing during the time. This data will also help you identify the cause for this
spike, and help you look at ways to sustain, if not increase, this trend year
after year. Trends not only allow you to look at current market likes, but also
lets you forecast future sales numbers for various locations and TGs. Forecasts
should never be made on whims and fancies.
2. Keeps your team motivated and helps you
Data can actually keep your team
motivated. It also aides to better communication within teams that are known
for not conversing much. Want to know how? Well, people who do not work in the
sales team, including CEOs, COOs, CTOs, CHROs, etc. may not completely
understand every sales term. This gives the Sales team to make presentations of
numbers and trends to the rest of the departments, because almost
everyone else’s work begins after the sales team’s job is done. The fact that
you have to talk about every sale made, every analyses studied, will help your
teams improve on internal communication. And, if every sales person has an
individual dashboard, then checking it after every closed deal is a huge
motivation to keep going.
3. Start every day and meeting with a
As mentioned above, dashboards
can be a huge motivational factor in sales, and can accelerate yours and
your team’s success. It is a brilliant idea to start every day and meeting by
taking a close look at them. A well informed dashboard helps focus on the
critical factors of success and business growth.
4. Metrics and numbers help to remain
Data will keep your sales
performance consistent. Even if every one in the sales team has a different
approach and strategy, data makes sure that everyone is on the same page. Each
team member understands the common goals, no matter what path is taken to
achieve the set aims. Data ensures that even if the person handling a
particular sales area changes, the manner of tackling a particular trend remains
So, don’t let your company,
especially your sales team, miss out on making it big. Become data enabled
today and see your sales soar to new heights. Did you know that our team
at Intellika Technologies can help you achieve greater sales with CRMnext? Well, that’s true. We are CRM specialists. We have the right technology to
manage all your customer related processes. And, our goal is to
constantly endeavor towards a fulfilling user experience.
CRMnext is a detailed yet, easy-to-use, customer relationship management
solution. Its features and functionalities are capable of completely enabling
companies to manage and enhance customer facing operations, and sales is
one of our strongest area. Get in touch with us today. Cheers!