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Intellika experts discuss the key initiatives of business transformation and accelerating innovation.


How CRM helps SMBs

Most of us are familiar with the term ‘Customer Relationship Management.’ However, very few of us really know of how it can be utilized to its max potential. Some people view it simply as a methodology to increase output, but CRM is far more than just a set of processes.


Understanding CRM

CRM is a strategy used by businesses to improve their relationship with customers. It is an organized method that tries to facilitate proper coordination of people with various processes and technology. This customer-centric process is useful in helping businesses improve not only their profitability but also in garnering more revenue through increased customer satisfaction.


Using CRM Solutions to Boost Small and Medium Businesses (SMB)

By making use of the CRM software to promote your CRM strategies, you will experience a number of benefits such as:


·         Reduced Period of Sales Cycles – To boost one’s profits, it is imperative that you hasten your sales life cycles.  This can be done by sending out brochures, generating invoices and quotes or by scheduling product demos for customers. Managing all this does take time but with the Sales CRM software deployed by dependable CRM solutions experts, you will be able to handle it all more efficiently.


·         Not missing out on leads – A good CRM software in USA consists of options that link data relating to leads and opportunities with one’s data repository. It gathers this information from trade shows, marketing campaigns as well as calls made directly to customers.


·         A complete view of customer data – Separating one’s leads from the data of prospective customers and active customers does take a lot of time. Since time equals money in the business world, this CRM software enables one to enjoy easy and quick segregation of data and maintain good customer relationship


·         Efficient Resolution of customer problems – All businesses need an organized system of dealing with customer problems, if they wish to make it big. A good Customer Relationship management software possesses a ticketing module that enables businesses keep track of the status of customer complaints and their resolution.


·         Converting Every Opportunity To Sales –To convert opportunities into sales, you need to track opportunities, schedule calls, meetings, provide reminders of seasonal offers and more. The CRM Software has all the necessary tools to keep track of such events so that turning your opportunities into sales will no longer be hard. It also enables businesses to keep tabs on the progress of the opportunity so you can make sure every step has been covered to convert your opportunity into a sale.


·         Boosts Productivity –An MS CRM makes it easy to keep track of your team’s activities. Fixed with a calendar and task management tools, you will be able to guide your team through their activities without even getting up from your chair


·         Provides Knowledge About the Business – SMBs have a lot on their plate so there isn’t always time to analyze one’s business strategies to find the flaws therein. However, with analytic tools like Dashboard and Reports that come with the CRM Software, you can instantly obtain data on what’s happening in your business with the click of mouse.


So get hold of the CRM software tailored to your needs, and watch as it makes your business a whole lot easier.

Team Intellika

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