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How CRM can benefit Pharma and Real Estate industry


There couldn’t have been anything better than the CRM software to make customer management easy for the pharmaceutical and real estate industries. Truly!

The pharma and real estate industries include too many players and too many customers. It is close to impossible then to manage all Customer-related data and info manually. You need a smarter and more efficient way to go about it. You need CRM. So if you want to learn why the CRM is apt for these two industries, you have come to the right place.

Let us take a look at both industries, one after another.

Some of the benefits of CRM in Real Estate are:

Customer Segregation and Segmentation: Segregation and segmentation aides companies to cater rightly to the needs of every group individually. Various forms of campaigning can also be carried out on groups of one’s choice, instead of doing bulk and irrelevant campaigning.

Communication Effective: The software has distinct tools required for communication management in a rather structured manner.

Long Term Sales Cycles’ Management: Usually, the life cycle of real estate sales involves several levels of long term company–customer engagements. This happens because of either outright purchases or lease and lease renewal.Interactions then can be tracked, followed up and utilized according to the need.

Real Estate Administration: This helps to automate sales administration and management. Everything from the builder’s address to detailed 2D and 3D floor plans, packages and upgrades, status of deal etc. can be closely monitored.

Market Intelligence: It helps to configure data according to the buyers’ precise needs, with real time info about information, cost, inventory, availability, location, etc.

Documentation Management: The real estate industry has one of the most complex documentation because of all its legalities, etc. It is as elaborate as it is complex but it helps to organize all important data better.

Some of the benefits of CRM in Pharma are:

Market Alignment and Realignment: CRM helps to realign the pharma market by customer segmentation, product,territory, new regulations, etc. It aligns customers from HCPs to physicians, and from hospitals to clinics.It maps the revenue, customer base, new customer acquisition, existing customer retention strategies, etc.

Going Mobile:Most pharma and life sciences companies have undertaken an efficient mobile phone approach. It helps to deliver customer information to the field salespeople, anytime and anywhere.The CRM also aides to record a call or visit, track demo and other sample units, and offline-online order management.

Social Marketing:Social media can also be used extensively through CRM. Marketing messages can be sent to recipients in bulk. The software also helps to create social and digital marketing strategies to engage customers and clients for BD, customer retention purposes, and other reasons.

Nurture Marketing:Personalized and specialized medicines require tighter customer segmentation. Life sciences and pharma companies, with the help of CRM, are able to segregate customers by specific topics and nurture campaigning.

And the list goes on.

One cannot deny the usefulness of the CRM. And as days go by, we will talk to you about various other features of this great tool. For now, goodbye and take care!

Team Intellika

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