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Intellika experts discuss the key initiatives of business transformation and accelerating innovation.


Gear Up for Immense Success in Pharmaceutical Industry with Mobility

With the infiltration of smart devices into human life all over the world, mobility is now a household word. Companies have gone full steam ahead in leveraging the tremendous opportunities and potential of mobility driven by an iPhone Application Development Company in India.The pharmaceutical industry is one such area where its influence has already started making a tangible difference.

Pharmaceutical companies can now feel the enormous influence mobility can have on their industry. They are opening up to mobility technologies enabled by mobile application development companies in Mumbai. Mobility helps them to fine-tune their processes, realize their goals and manage their relationships with both customers and providers. Slowly and steadily, mobility is set to take over many of the important aspects of the pharmaceutical industry, and provide competitive advantage to those companies that make the best use of this modern platform.

Mobility in pharma sales

One of first productive uses of mobile applications in the pharmaceutical industry began with the adoption of applications which dealt with the commercial areas of the segment. Sales representatives began using mobile devices to good effect, achieving better tracking of physician interactions and enhanced communication of health benefits and economic benefits. Currently, many companies are in the process of using mobile application to completely transform the way their sales force operates. Mobile applications from Android application development companies in Mumbai have proven to help at many levels. These include benefits such as

·         Enhanced efficiency,

·         Better time management and

·         Higher cost savings

·         Reduce paper clutter

·         Improve analysis and insights process

Enterprise grade apps leads to an organized, effective sales force, and help bring important sales information and processes to a portable smart device. This results in improvement in organic interaction and user experience. With mobility, sales reps achieve a lot more with their time and efforts, thereby bringing about significant improvements to the top-line.

Mobility in pharma R&D

Recently, mobility is starting to be further leveraged by pharmaceutical companies through its integration into research and development. Leveraging mobile applications and their potential has helped many companies significantly increase patient healthcare at much lower costs. Other applications of mobile applications in the field of pharmaceuticals range from helping companies achieve better regulatory compliance, product development and managed distribution. Mobile applications provide pharmaceutical companies and licensing partners with a simple, effective medium of recording and reporting events during tests and clinical trials, helping drugs reach markets faster.

To conclude

Overall, it is apparent that mobility has clearly emerged as an important touch point for the pharmaceutical industry, having helped them engage their sales force more productively, manage patients and customers better and enhance education, adherence to standards and outcomes.

If you are looking for that perfect mobile strategy for your pharmaceutical company that helps you engage users and bring about the perfect convergence of information, utility, usability and security, you are at the right place. You can reap rich benefits from the tailored mobile application development solutions provided by Intellika. Their state-of-the-art application development services can really help you unleash the power of mobility and take your pharmaceutical venture to new heights. 

Team Intellika

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