Social login is a blessing to further the
convenience in today’s time crunched era. It has various names, and is
sometimes called social sign-in or social sign-up too. It is a simple-to-use
feature, and comes handy when one wants to sign-up or login using an existing
social media or networking platform like Twitter, Facebook, Google+, etc. This
helps the user save time by not compelling him/her to fill a whole new form.
Doing so every single time, for every single website or platform, irritates the
user and can lead to a huge loss in consumer base.
This feature is considered a gateway to a
lot of recent trends in the social scenario, and is effective both to
authenticate and authorize. One of the major places where social login is used
and loved, is for eCommerce. Let us take a look at 5 benefits of it:
No fatigue of creating, managing, and remembering new profiles each
This point is self-explanatory. We have all
been through this pain, and we can relate to it. But if we were to talk
numbers, a 2012 study shows (the numbers would definitely have grown by now)
that 94% of people using the Internet log in between 1 to 5 user accounts daily.
80% have certain accounts that they use only a few times every month. 65% find
it a burden to handle passwords. And, 30% say that they sometimes forget important
passwords. No wonder everyone wants a social login option.
Users are open to the feature now, than they would have been in the
A good 30% people have said that handling
passwords have become more difficult now, than before, and it is just getting
worse. 37% said that they would login to a website if they had the social login
option. 23% people who did not use social media also said they would prefer the
eCommerce companies get the social data visitors into their CRM
Our generation is a social media savvy one.
Users now, provide way too much data about themselves on social networks, which
they also constantly update. This can be captured by companies, from their
websites into their CRM software.
Personalization on the eCommerce sites adds to user experience
Taking data like full name or nickname,
photograph, etc. from users’ social networking sites, eCommerce websites can
personalize and customize their sites to increase user experience. Also, by
looking at the users’ online activity, stores offer relevant and enticing
offers that usually converts into an online order, more often than not. And
depending on their location, nearby promotions too pop up, or show up as ads on
eCommerce shoppers end up becoming promoters too
The coolest part of using social logins for
eCommerce websites and shops are that it is free advertisement. Shoppers have
the tendency to share their latest online purchase on social networks using the
integrated social share options. Reviews of products they buy or services they
opt for from the website can also be shared across social networks. All this
while experts believe that the use of social media functions and especially online
shopping are only in their infancy still.
So these are some of the benefits that
eCommerce companies garner because of social login. That’s all for now. Goodbye