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Disadvantages of Social Login in Ecommerce

Hello dear readers, followers, and friends. How are you? Are you among the fortunate ones who have experienced the first showers of the season? Or, are you among those who gazing into the clouds, waiting impatiently for the monsoon to hit your city? Well, we belong to the first set of people. The first rain has come and gone, and it was such a relief to the scorching heat. That relief, however, brings us to a not-so-relieving topic, the topic of today’s post. We’re going to talk about the 5 disadvantages of social login in eCommerce.

So, while social login is a definite boon, it also has its cons. Here are 5 of them:

1.       Data inaccuracy is high for eCommerce owners

While most eCommerce owners are happy about the fact that the data retrieved and collected in their CRM software, we all know one thing for certain. Many users have fake or pseudo accounts and profiles, which were created for the safekeeping of their identities in the first place. And often enough, people with really old email accounts – the ones they used to use at the time of the initial sign-up into the website but do not use anymore – is utterly useless for business that sends them offers and promotions frequently.

2.       Customers end up authenticating accidentally

The problem with convenience is that once we are used to doing things the easy way, it is impossible for us to think about living without it anymore. Now, users do login and sign-up with social accounts onto a website, but they may not always logout. More often than not, a user simply closes his browser window, keeping his account still accessible. Shared devices then have the ability to auto-authenticate, something the user does not like.

3.       Another authentication problem, because of the social site

As if accidental authentication isn’t problem enough, now there’s a possibility that your authentication fails and you may not be able to enter into a site, because the social network site is down. For example, if you login using your Facebook or Twitter accounts, and the parent site (FB or Twitter) is down for maintenance, then you cannot enter this particular eCommerce website or shop. Now that can be pretty annoying.

4.       Websites cannot really please all the users by providing everyone’s preference

The problem with having too many users means too many demands, most of which you may not be able to meet. Consumers today have been spoil for choice, because of the array of options always made available to us. Now imagine social login users, and their demands. Some will want all the options you can possibly think about, from Facebook, Twitter, LinkedIn, Pinterest, Email, fresh register and sign-up, to yet another option altogether. If you, as a business, were to offer this, you will not only cluster you login page (which we are sure does not look good), and will put off all those classy users who only want to see one or two options, and not crowd. So, whom do you please here?

5.       Data automatically collected into a company’s CRM is not great news for customers

While this is a great feature for businesses (they also have a little disadvantage. Read point #1), it is not so great for every customer/user. All users may want the ease of this option, but most do want not the baggage of sharing one’s data that comes with it. The over usage of one’s information, lack of control over how and where businesses use this can irk users.

Team Intellika

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