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Intellika experts discuss the key initiatives of business transformation and accelerating innovation.


CRM gives an edge to your sales and marketing

Customer Relationship management software has come to play a major role in helping companies boost their sales and facilitate better marketing strategies. In order to let your business benefit from all that this software has to offer, here are some things that you’ll need to know.


Purpose of the CRM Software

This software facilitates better implementation of Microsoft CRM strategies and saves time and money through this. In order to foster a good relationship with customers, you will need to have a fool-proof marketing plan in place. This comprehensive CRM software can help you make a beneficial marketing plan that will help your business boost its profits.


By implementing a CRM software, you will find it easier to manage customer relationship data as well as sales. Not only will it help you manage these things, but it will also provide sales forecasts and will link all this information. So by using this software you are assured of having better relations with your customers as well as a better and smoother functioning of your business.


While these are some of the main reasons why small and medium enterprises are hurrying to get their hands on this software, there are a host of other benefits that one can derive from this software as well. These aid the tracking of sales and marketing strategies. Some of these are mentioned below:


·      Easy to Modify – In this advancing age, businesses need to be able to adapt to changing situations. With the help of Microsoft CRM solutions, business can now customize their existing systems and modify the requirements of their business as and when required. What’s more, this software can adapt easily to changes and integrate itself with other business systems without any hassle.


·   Creating a Sales Report – All businesses need to keep track of their sales. This Sales CRM software developed by a dependable company, comes with great tools. These will provide you with an accurate report of your sales based on the information that you have fed into your database. This will help analyze your business further and see where and how you can boost your sales. The reports generated by the software will be provided as you wish, irrespective of whether that is in the form of sales achievements or broad customer availability.


·      Managing Leads – In the business world, people are always looking to satisfy their leads and convert them into sales. In order to make this happen, there is a need for proper lead management. Since this can be a time-consuming and intensive job, using the CRM software is seen as a smarter option. The CRM Software comes with lead tracking functionality thereby making it easier for you to keep track of your leads and be aware of their changing status by checking the system dashboard from time to time.  


·     Mobile responsiveness – in order to stay in tune with the competition, businesses are coming out with mobile friendly websites. CRM on cloud, being mobile responsive, is useful in helping businesses manage their leads and maintain data of customers when conducting a business deal.


Hence, by using a CRM software deployed by a trusted CRM software development agency, you will easily have an edge over your sales and marketing, and leave the competition behind.

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