Hello readers! If you are an entrepreneur
running a retail business, do you also have your online store running hand in
hand? If yes, kudos to you. You must then share your experience with friends
and fellow entrepreneurs, and motivate to the “e” way.
However, if you do not have your online
store, it is time you learnt about it. Let me help you take the first step in
So, how can e-commerce benefit a retail
1 - Enhances
convenience and ease of use, and hence increases your business
Most people opt for online shopping now,
and use malls and other such places only for entertainment and outdoor dining.
It is convenient because your customers would not have to step out of the
comfort of their homes. The more options you give them, the more your user base
2 - Decreases
the cost of your inventory management
The cost of managing the inventory of your
products or services will reduce drastically because the web-based inventory
management system is completely automated. It minuses the cost of human hours
3 - Lets
your happy customers become your brand ambassadors
If your product or service is great, and so
is your delivery techniques and customer service, then you will have made your
customers your brand ambassadors, without paying them a penny. Their reviews,
ravings, testimonials, ratings, comments, likes, and shares, will help you gain
more customers than ever.
4 - Gives
you wings. You no longer limited to selling your product or service in a single
Your physical store will always be clogged
down to a particular area, and does not allow you to reach even the whole city
or state that you are in. But going online will help to wipe out the border
barrier for your business.
5 - Allows
you to maintain a “No OPEN or CLOSE” hours
All offline businesses (except maybe a
pharmacy) has to function within the ideal, government allotted hours for
business. Here’s where an online store has the 24x7 shop advantage. It becomes
easy for the customer too, since customers in all time zones globally can buy
6 - Lets
you talk about your brand like never before
If you own a physical store, how much can
you talk about your store or products or services? Hardly. Actually, nothing at
all. But when you have an online store, you have pages of information that can
now be shared and viewed globally. Customers who are not interested in knowing
more about you can continue shopping, while many others will still take the
time out and read about your history, present story, and future plans.
7 - Permits
you to sell niche products and services without worrying about its customer
If you have a physical store that offers
niche products and services, how many people in that area will opt for it? Only
a handful will. But if the same thing is sold online, and made available for a
global audience, your customer base will grow by a great deal, helping your
business run smoothly while catering to a niche need that is otherwise not
These are hardly some of the ways e-commerce
can benefit retail business. Why don’t you share some other benefits of
e-commerce on retail businesses? Awaiting your comments.
Until next time, take care!
Build a smarter and cost effective eCommerce store without any hassle of IT infrastructure - iERA Mart