Social media plays
a really big part in maintaining good customer relations. It has opened up avenues
for customers to reach out to your brand, and vice versa. Facebook, Twitter,
Google+ and LinkedIn are the main social media platforms used to create brand communities.
Engaging with your target audience can open up numerous opportunities for you, especially
if your business in the startup stage.
Social CRM on cloud can help you obtain the resources
you need to propel your business forward and maintain your new position in the market.
If you are still undecided on whether to invest in social CRM, then here are 5
amazing benefits of social CRM for sales
1. Discover opportunities to engage with customers
People like personalized
services where you customize your actions to suit their personal requirements. With
the help of social CRM, you don’t have to wait for customers to make the first move.
Use your daily notifications opportunities to engage with customers. For
example, birthday notifications give you a chance reconnect and reach out to
consumers. Also requests and negative comments about your business can be
addressed effectively through social media.
2. Monitor your notifications
Now that you
know how important notifications are it is important to make sure you monitor all
of them. Some social mediums provide you with the notification alerts and some do
not. This makes it really easy to miss out on incoming communication. With the help
of Web based social CRM Software you
should be able to get all your new notifications in one place allowing you to read
them and respond to them quickly.
3. Real time updates in your customer contact records
Right at the center
of social CRM will be your customer contact record. It serves as your concrete link
with your customers. Through social CRM you should be able to obtain real time updates
with regards to various messages can comments from these contacts, their activities
and deals in addition to their live social streams.
4. Integrate your marketing software and your contact records
To improve the performance
of your social CRM, you can sync your social media to your marketing software. This
will help you obtain more in depth information on your customers and derive more
opportunities to interact with them. By nurturing your social network community,
you can obtain a good reputation and customer loyalty. As a result, you can efficiently
convert your social communication strategy into a highly productive one through
the use of CRM on cloud.
5. Share customer messages
A team of people
can help you reach out to more consumers and expand your business horizon much faster.
You will be receiving multiple messages from consumers but you can choose which
ones you want to share with the team, through social CRM. It allows you to control
which messages should remain private and which ones should be shared.
Adding social CRM
to your business toolkit can help you accelerate quickly from a startup to fully
functional business with a wide network of consumers.