Intellika Blog

Intellika experts discuss the key initiatives of business transformation and accelerating innovation.

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Gain Massive Advantage with your Customer Data

It is no news that collecting data about customer through CRM For Cloud based ERP, media and social channels help in increasing your brand’s efficacy. However the increased number of channels and varying types of media makes it complex to collect customer data and act upon it. While we may employ the ABC of high impact CRM for sales (Analytics, Big Data and cloud), there are challenges on this front too. Also these ABCs are just a small part of a larger picture. Hence we need to have a more all-round approach when using customer data to achieve unbeatable competitive advantage. [More]