Intellika Blog

Intellika experts discuss the key initiatives of business transformation and accelerating innovation.

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How CRM helps SMBs

Most of us are familiar with the term ‘Customer Relationship Management.’ However, very few of us really know of how it can be utilized to its max potential. Some people view it simply as a methodology to increase output, but CRM is far more than just a set of processes. [More]

Ensure Testing Is Done Early On In Software Development

With technology taking giant strides towards development, every single sector is reaping the benefits of the latest technological innovations. Business software programs such as Cloud based ERP happen to be one of those innovations that catapult potential businesses to the peak of success. Therefore, there is no denying the fact that business software programs are destined to enhance the convenience of users. Because of this their product should be defect free. And that is the prime reason to undergo software testing. As one of the integral processes in the SDLC or software development life cycle, proper testing ensures bug and error-free software programs for you. Check out some advantages offered by testing early on in SDLC. [More]

Get Your Business On Cloud With These Apps

Why to burden your on-premises server by storing huge data files when you have another great option. Yes, it is the cloud computing systems letting you do that. Not only does it helps you in globalizing your workforce, but also proves to be highly beneficial in streamlining your business functions. Be it CRM on Cloud, or CRM for sales, the potential is limitless yet highly rewarding for those who choose enterprises cloud solutions. [More]

5 Benefits of Social CRM for Startups

Social media plays a really big part in maintaining good customer relations. It has opened up avenues for customers to reach out to your brand, and vice versa. Facebook, Twitter, Google+ and LinkedIn are the main social media platforms used to create brand communities. Engaging with your target audience can open up numerous opportunities for you, especially if your business in the startup stage. [More]

How mobility influences CRM?

Since its inception, the mobile technology has performed wonders for almost every professional arena. Of late, it has been of great use in the world of trade and commerce. Now, potential customers can have the best experience while shopping or breezing through the service offerings of various businesses. Although, there are quite a few professional sectors reaping the benefits of mobility, it is the CRM or Customer Relationship Management system making the most out of it. [More]

Impact Of CRM In Digital Marketing

Customer Relation Management (CRM) denotes the practices and the stratagems used by companies to manage, control and gain insights from customer interfaces and data during the lifespan of the maintaining customer relationship. Its main objective is to refine business rapport with the customers, support in customer retention, and motivate the sales boost. [More]

Transform cold leads to warm potentials with CRM

In any area of business, leads going cold is a regular recurrence. Even with conversion rates higher than industry standards, you must have seen hundreds of leads going cold on a daily basis. Our existing systems of marketing always prioritize warm leads, due to the ease and minimum resource requirement with which they can be approached and closed. Cold leads, although mostly ignored, can however be a great potential source of revenue if properly tapped and handled. [More]

CRM – Best Method to Forecast Your Sales

For success in business, companies always have the need to eliminate unknown quantities and factors. This involves making some educated guesses, or taking past data and using insight to extrapolate from there. Sales forecasting is one such activity that companies have to do routinely to know exactly where things are headed in the immediate future. Although based in facts and statistical data, sales forecasting involves intelligent guesswork. [More]