Intellika Blog

Intellika experts discuss the key initiatives of business transformation and accelerating innovation.

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How are Big Data and CRM connected

With the present age being termed as the “age of information technology”, there is no doubt that a lot of data is being generated every single minute, both on and offline. It is foolish to reject this data as trash as they hold the huge potential of generating a greater volume in business over little time. But the benefit of this big data remains in the fact that they have to be converted into smart data and utilized in the best possible way to yield valuable insights. The important hurdle here is to know how to extract the important and useful information and utilize them! [More]